Main Transforming Our Image, Building Our Brand: The Education Advantage

Transforming Our Image, Building Our Brand: The Education Advantage

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While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valued—and consequently what gets funded, and what gets canceled.

Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands value—language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.


Request Code : ZLIBIO3409225
Categories:
Year:
2012
Publisher:
ABC-CLIO
Language:
English
ISBN 10:
2012027282
ISBN 13:
9781598847703
ISBN:
9781598847710,9781598847703,2012027282

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