Main Corporate Social Responsibility and Employer Attractiveness: An International Perspective

Corporate Social Responsibility and Employer Attractiveness: An International Perspective

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This book investigates the preferences of young job seekers for different aspects of corporate social responsibility (CSR) in comparison to other non-CSR related employer attributes. It takes into account the potential influence of cultural and socio-economic variables and provides a differentiated global perspective. In its first part the book gives an overview about the impact of CSR on employer attractiveness and explains the factors that potentially influence CSR preferences of young job seekers all over the world. In a second part the research design is outlined and employer related preferences of 4783 graduates and students coming from 22 countries across the globe are discussed. In the third part, research results are presented for different cultural clusters. The most important criteria for employer choice of respondents are reflected against the socio-economic background and against the characteristics of CSR of the countries in question. Finally, the results are summarized and implications for global employer branding are derived.


Request Code : ZLIBIO3182756
Categories:
Year:
2021
Publisher:
Springer
Language:
English
Pages:
408
ISBN 10:
3030688607
ISBN 13:
9783030688608
ISBN:
3030688607,9783030688608
Series:
CSR, Sustainability, Ethics & Governance

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